Membership Isn’t the Top of the Mountain

Eric BruceFeatured, Financial Sustainability0 Comments

Infographic showing MIA membership process from no membership to paid membership

Eric Bruce is the Head of Visitor Experience at the Minneapolis Institute of Art (Mia). This is the third article in a series we are presenting on how Mia has expanded its audience. In this series of posts about the Minneapolis Institute of Art (Mia) and our new strategy for long-term sustainability, we’ve previously shared our perspectives on audience segmentation and how … Read More