Membership Isn’t the Top of the Mountain

Eric BruceFeatured, Financial Sustainability0 Comments

Infographic showing MIA membership process from no membership to paid membership

Eric Bruce is the Head of Visitor Experience at the Minneapolis Institute of Art (Mia). This is the third article in a series we are presenting on how Mia has expanded its audience. In this series of posts about the Minneapolis Institute of Art (Mia) and our new strategy for long-term sustainability, we’ve previously shared our perspectives on audience segmentation and how … Read More

Gabriela’s Bridge: Connecting Connecticut and Amazonian Brazil

William E. JeffriesA World of Connections, Featured, Global Thinking1 Comment

8 people stand and kneel on a wooden walkway in front of trees

William E. Jeffries, III is the director of strategic initiatives at Stepping Stones Museum for Children in Norwalk, Connecticut. The media has been permeated recently with stories that suggest an increase in physical and social barriers between people due to cultural, linguistic, religious or other perceived differences. These developments counter much of the recent work in museums of all shapes and … Read More

Excellence & Equity at 25: Then, Now, Next

Greg StevensAlliance Labs, Diversity, Equity, Accessibility, and Inclusion1 Comment

Greg Stevens is director for professional development at AAM. (Excerpted in Museum magazine, Jul/Aug 2017) Diversity. Equity. Accessibility. Inclusion. These terms (together, “DEAI”) are central to current, often animated discourse across the field, reflecting a significant time of transition for museums. With the important diversity and inclusion conversations currently taking place, colleagues who were around in the late 1980s and early … Read More

How Mia’s new strategy uses data to create personalized visitor experiences

Clare ReganAlliance Labs, Featured3 Comments

Infographic with four quadrant circle Charitable in the upper left, Donor in the upper right, FOMO in teh lower left, and Fan in the lower right

Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked about our new strategy for long-term sustainability. A key component of that strategy is personalization, the use of data and … Read More

Mia’s new strategy navigates changing consumer expectations, focuses on long-term sustainability

Kristin PrestegaardAlliance Labs, Featured0 Comments

Student visitors to museum in gallery 240; Classical Greece and Rome gallery; temporary installations of African Art

Kristin Prestegaard is the Chief Engagement Officer at the Minneapolis Institute of Art (Mia). This is the first article in a series we are presenting on how Mia has expanded its audience. At the Minneapolis Institute of Art (Mia), we’ve worked hard to increase awareness of and attraction to the museum, and our efforts have resulted in a dramatic expansion … Read More