Alliance Labs

Experimenting Together


Get the story behind the Labs

About the Alliance Labs

Alliance Labs is an initiative of the American Alliance of Museums to help us experiment and learn with our partners. By trying new things, taking stock of the results, and writing about our work, we hope to find new solutions and practices that museums can use and that advance the strategic goals of the Alliance.

Our Current Projects

Building Cultural Audiences

NEW WAYS TO ATTRACT & ENGAGE VISITORS

The long-term success of any museum depends on its ability to effectively attract and engage its visitors. Today, museum leaders are looking for strategies to better reach new audiences and to address changes in the leisure preferences of existing audiences. Finding strategies that work is no easy matter. This online feature will share with you the best resources from AAM and the Wallace Foundation as well as new content from contributors around the field as we seek proven approaches for building cultural audiences.

Learn About Building Cultural Audiences

A World of Connections

TELLING THE STORY

In our globally connected world, museums are having an international impact. While AAM’s main audiences are located in North America, we have the privilege of helping to establish some amazing global partnerships too. It’s incredible to hear about the work AAM museums are doing to build vibrant global connections. These stories will show you just some of the ways that global perspectives can inspire you to think differently about how connected our world is today and how global thinking can inform your museum’s work with local audiences as well.

Read Stories About The Global Work Of Museums